Promotional Products

8 Effective Uses of Promotional Products

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promotional products brisbane

1. Charitable Organisations

Find a product which engages the donators to give more money and provide more information to the charity itself. Insist on an on-line focus group to provide targeted product success and remove the “ego based” product decisions made by Marketing Managers (which often affest the promotions success).

2. Incentive Programs

Cash Vouchers or Bonuses: Here today, gone tomorrow. Research shows that the moment the recipient has spent the cash, the goodwill it generated fades. Promotional products have a longer retention value of the appreciation. Link incentives with sponsorship programs or events your company maybe affiliated with.

75% of Human Resource Managers surveyed are using promotional products in recognition programs.

72% of Marketing and HR Managers say promotional products are very effective in motivation and retention of staff.

3. Gift with Purchase Programs

When advertising a Brand, Gift with Purchase programs can more than double sales.

4. Media Attention

Create promotions which garner free media attention (photo apportunities for TV and Print). You could ask your promotional products Brisbane company to handle the media roll out.

5. Active Promotional Trigger Campaigns

Use the promotional product as a trigger or teaser for action not just a reward. Example: using elements of the product in a time sensitive roll out (providing the headphones of an MP3 Player first to your target market, and then the player if they attend the event or take the action you require).

6. Event Invitations

Use promotional products as the invitation itself. Examples include a Spring Racing Carnival invite which includes a pair of jockey shorts with the invite information and your logo on a stress horse. Invite clients to Cirque du Soleil by printing the event on 3 separate juggling balls.

7. Make the Trophy as Memorable as the Event

Motivate and inspire recipients with memorable keepsakes as the trophy. It can garner media attention and make the award more desirable for the recipients thus creating increased future involvement for the event.

8. Sponsored Table Gifts at Your Next Event

Branded table gifts can substantially offset event costs (if they are co-sponsored) and commemorates events in a meaningful way.

Need Proof? Check out these Results from a Recent Survey

Reach

71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months.

Moreover, 33.7% of this group had the item on their person. The item was promoting the givers logo repeatedly to the partcipant and their associates.

56% of people kept their promotional product for more than 1 year.

76.4% said they kept their promotional product because it was useful.

Recall

76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months. In comparision, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.

Conclusion

Promotional products, properly implemented, have a longer physical and mental retention value then many “above the line” advertising methods for less cost. Cross compare to TV & Print.

When advertising a Brand, Gift with Purchase Programs can more than double sales. For more information contact a trained promotional products consultant.

promotional merchandise

The Power of Promotional Merchandise

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promotional merchandise

Distributing branded promotional merchandise is a powerful and cost effective way to build long term brand awareness.

For example, did you know that:

  • 71% of business travelers surveyed at an international airport advised that they had received a promotional product within the last 12 months.
  • 76% of the respondents could recall the advertisers name on the product.
  • 56% of kept their promotional product for more than 1 year
  • 34% of this group had the item with them
  • In comparison – 80% of participants answered yes to reading a newspaper or magazine in the previous week but only 53.5% of them could recall the name of a single advertiser.

Source: Australian Promotional Products Association

Snappy Uniforms has access to just about any type of promotional item and promotional ideas that you can think of, including:

  • Giveaway items and marketing products to increase your brand awareness at events and trade shows
  • Corporate Gift items to thank your clients for their business
  • Reward items for special achievers on your team
  • A whole range of products to sell at fundraising events such as tee shirts, caps, bags, mugs, promotional pens and list goes on
promotional key rings

Getting Keyed up on Promotional Key Rings

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How many times a day do you use your keys?

Now you can realize the amount of logo publicity and impressions that a good key ring can offer as a company promotional product.

There are some basic things to consider when buying key rings. If you want the recipient to value it in the long term it is important to spend a little more money and go for a metal option with laser engraving or if the logo is to be printed ensuring that a polymer dome covers the print to prevent the printed logo from being worn off with the abrasive action of the keys rubbing against the print. A leather key ring is also a classy option.  If you wish to appeal to a wider audience a less expensive alternative in plastic or acrylic will do the job beautifully. Either way key rings offer a multitude of choices in function, style and price.

promotional key ringsIf your business is not in the automotive, housing or security industry would you still give away a key ring?

While it is true that promotional key rings make great gifts for businesses for which they are clearly relevant a knowledgeable promotional product consultant knows that this medium is not limited only to those industries. A target base of optometrists might appreciate a key ring with a microfiber optical cloth attached. A local physiotherapist or relaxation clinic could hand out a stress gripper key ring. Or a consumer products company may want materials die-cast or die-cut to create a key ring replica for a new product launch.

This is where it pays to review the four factors of promotional success:

  1. Audience Appropriateness
  2. Marketing Message
  3. Qualified Recipients
  4. Timing

There are enough choices in promotional key rings to fulfill most any combination of these elements and to promote your brand to the public.